Case Study
AI-Ready Backlog
When user stories stopped being enough
Researching users, workflows, operational pain points, and business constraints
Turning complex systems into scalable, understandable experiences
Bridging product, UX, engineering, and stakeholder priorities
Testing assumptions, refining workflows, and measuring outcomes
When user stories stopped being enough
The login screen is the easy part
The front door to website conversations
The Value of UX through Rapid Iteration
Building a commercially-viable SaaS product
Establishing a user-centered UX practice
Information Hierarchy & Data Visualization collide
Problems with customers’ credentials
The struggles of establishing a UX practice