About Me
Design is where I started, with a BFA in Graphic Design. Over the years that grew into usability research and product strategy, backed by a Certified Usability Analyst credential. I also know my way around front-end code, which means "what's buildable" isn't a guess... it's a picture I can already see clearly. That's what lets me design with the full picture: what users need, what the business needs, and what's actually possible.
I'm also a husband and father of four.
My approach has always been user-centered and iterative. Click on the panels below to see how that plays out.
Understand
Researching users, workflows, operational pain points, and business constraints
Simplify
Turning complex systems into scalable, understandable experiences
Align
Bridging product, UX, engineering, and stakeholder priorities
Validate
Testing assumptions, refining workflows, and measuring outcomes
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Heuristic Evaluation Research
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Problem Statement Strategy
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Strategy Document Strategy
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Flow Diagrams Design
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Design System Design
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User Testing Research
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Surveys Research
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Career Cliff Notes
2022–2026
Director of Product & UX
Led product strategy and UX for a B2B SaaS communications platform… modernizing a legacy monolith into a modular, API-first architecture while keeping the lights on for existing customers. Implemented Agile practices, and filled Scrum Master duties. Rethought product documentation entirely to prepare the team for AI-assisted development.
2021–2022
Senior UX Researcher
Hired to research and design a B2B SaaS analytics platform helping automotive dealerships track advertising performance. As the company scaled through a funding round and eventual acquisition, my role expanded from UX research into Product Ownership.
2020–2021
Senior UX Designer (Consultant)
Consulted for a Fortune 500 pharmaceutical company… designing an AI/ML-powered clinical trial search engine and an executive dashboard used to evaluate drug funding decisions. Built entirely remote during COVID, without ever meeting a single teammate in person.
2019–2020
UX Lead
Hired to design a ground-up LIMS replacement for a life sciences company… tracking bio-samples with up to 100 data points each, built for both internal use and a future SaaS offering. Nine months in, the company acquired an existing platform instead of building one… a reminder that good research doesn’t always end in a shipped product.
2017–2019
Senior UX Designer
Embedded with a B2B automotive financing company as a centralized UX resource supporting 8-10 development teams… conducting field research with independently owned dealerships and designing internal tools for title tracking and risk analysis, along with a dealer-facing mobile app for purchasing and paying off titles.
2015–2017
UX Designer III
The company’s first UX hire… brought in to help modernize a legacy system spanning policies, claims, and member management for a travel insurance company. With users just down the hall, my research practice sharpened considerably. The Online Claims redesign became an early proof point… cutting processing time from over a month to under a week.
2014–2015
Experience Architect/UX Developer (Consultant)
Project-based consulting across an unusually wide range of industries… from front-end development for a major healthcare insurer to a route-planning iOS app for federal security personnel, with stops in pharmaceutical, funeral services, and industrial wearables along the way. Working hands-on alongside engineering on nearly every project pushed my front-end skills considerably.
2014
Certified Usability Analyst (CUA)
Human Factors International: formal certification in user research methods, usability testing, and human-centered design. CUA #2014-4937
2010–2014
UI/UX Designer
A 3-month contract turned full-time within two weeks… the project that shifted my career from print design into web and application design. Worked on one of five legacy applications being unified into a single automotive SaaS platform, learning to think interactively for the first time. When the company became a Microsoft Dynamics partner, it was an early lesson in how quickly platform strategy can shift.
2001–2010
Graphic Designer
The first chapter of my career was pure graphic design… print and Flash advertising for a major newspaper’s automotive section and website. Curiosity about the web led me to a community college course in HTML and CSS, which opened the door to a Web Master role at an online education company, blending print and digital for the first time.